{"id":10066,"date":"2025-07-01T01:13:26","date_gmt":"2025-06-30T15:13:26","guid":{"rendered":"https:\/\/www.qrstuff.com\/blog\/?p=10066"},"modified":"2025-07-30T04:57:56","modified_gmt":"2025-07-29T18:57:56","slug":"benefits-of-using-qr-codes-for-marketing-exclusive-discounts","status":"publish","type":"post","link":"https:\/\/www.qrstuff.com\/en-gb\/blog\/marketing\/benefits-of-using-qr-codes-for-marketing-exclusive-discounts\/","title":{"rendered":"Benefits of Using QR Codes for Marketing Exclusive Discounts"},"content":{"rendered":"\n<h2 class=\"wp-block-heading has-text-align-left\" style=\"font-size:28px\"><span class=\"ez-toc-section\" id=\"Would_you_like_to_use_QR_codes_for_marketing\"><\/span><span style=\"font-weight: 400;\"><strong><em>Would you like to use QR codes for marketing?&nbsp;<\/em><\/strong><\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p><span style=\"font-weight: 400;\">QR codes are an interesting and under-utilized marketing tool that has a lot of potential for businesses of all sizes. By using QR codes, you can do the following:&nbsp;<\/span><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><span style=\"font-weight: 400;\">Target a specific audience,&nbsp;<\/span><\/li>\n\n\n\n<li><span style=\"font-weight: 400;\">Track your market&#8217;s engagement with a discount,&nbsp;<\/span><\/li>\n\n\n\n<li><span style=\"font-weight: 400;\">Make discounts easy to share,<\/span><\/li>\n\n\n\n<li><span style=\"font-weight: 400;\">Stand out in social media noise, and&nbsp;<\/span><\/li>\n\n\n\n<li><span style=\"font-weight: 400;\">Integrate QR codes into signs, ads, and packaging.<\/span><\/li>\n<\/ul>\n\n\n\n<p><span style=\"font-weight: 400;\">Here are the benefits of using QR codes for marketing:<\/span><\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-marketers-can-target-a-specific-audience\" style=\"font-size:28px\"><span class=\"ez-toc-section\" id=\"Marketers_can_target_a_specific_audience\"><\/span><span style=\"color: #8562ac;\"><b>Marketers can target a specific audience<\/b><\/span><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p><span style=\"font-weight: 400;\">QR codes for marketing are linked to a landing page with the demographic of the marketer&#8217;s choosing. This means that any particular QR code can direct people to different pages based on their age, gender, and interests.<\/span><\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-marketers-can-track-their-market-s-engagement-with-the-discount\" style=\"font-size:28px\"><span class=\"ez-toc-section\" id=\"Marketers_can_track_their_markets_engagement_with_the_discount\"><\/span><span style=\"color: #8562ac;\"><b>Marketers can track their market&#8217;s engagement with the discount<\/b><\/span><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p><span style=\"font-weight: 400;\">Some QR codes can be linked to a landing page with a form that the&nbsp; marketing team can use to see exactly how many sales came from each QR code and what demographic used it.<\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">Even without a special landing page or tools, you can track the metrics of your QR code using our QR code analytics. This feature is available to our paid subscribers only.<\/span><\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-qr-codes-make-discounts-easy-to-share\" style=\"font-size:28px\"><span class=\"ez-toc-section\" id=\"QR_codes_make_discounts_easy_to_share\"><\/span><span style=\"color: #8562ac;\"><b>QR codes make discounts easy to share<\/b><\/span><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p><span style=\"font-weight: 400;\">QR codes bridge the gap between traditional marketing materials and online content. This ability of QR codes allows you to expand your online marketing campaign. You can easily share your discounts even with your physical marketing materials like flyers and posters.&nbsp;<\/span><\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-qr-codes-give-marketers-a-way-to-stand-out-in-social-media\" style=\"font-size:28px\"><span class=\"ez-toc-section\" id=\"QR_codes_give_marketers_a_way_to_stand_out_in_social_media\"><\/span><span style=\"color: #8562ac;\"><b>QR codes give marketers a way to stand out in social media&nbsp;<\/b><\/span><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p><span style=\"font-weight: 400;\">QR codes are an essential tool in social media that can help marketers stand out from the competition. For instance, some of them are eye-pleasing. They can leave a good impression on potential customers. They can also provide an easy way for customers to get discounts.&nbsp;<\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">Constantly posting good-looking QR codes with interesting or quality content also make people talk about your business. As a result, it attracts more potential customers.<\/span><\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-qr-codes-can-be-integrated-into-signs-ads-and-packaging\" style=\"font-size:28px\"><span class=\"ez-toc-section\" id=\"QR_codes_can_be_integrated_into_signs_ads_and_packaging\"><\/span><span style=\"color: #8562ac;\"><b>QR codes can be integrated into signs, ads, and packaging<\/b><\/span><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p><span style=\"font-weight: 400;\">QR codes can be printed onto stickers and placed on any surface, or they can be embedded into digital ads and packaging. This allows customers to scan the QR code and immediately be taken to the offer&#8217;s page, without any extra steps needed.&nbsp;<\/span><\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-is-it-hard-to-create-qr-codes-for-marketing\"><span class=\"ez-toc-section\" id=\"Is_it_Hard_to_Create_QR_Codes_for_Marketing\"><\/span><b><span style=\"color: #8562ac;\">Is it Hard to Create QR Codes for Marketing?<\/span><\/b><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p><span style=\"font-weight: 400;\">Creating QR codes for marketing is not a challenge anymore. There are dozens of QR code generators available on the internet, and many of them are free to use.&nbsp;<\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">Our QR code generator, for instance, can help you create QR codes for marketing in minutes.&nbsp;<\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">You can easily create QR codes for marketing examples in this blog post.&nbsp;<\/span><\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-steps-for-creating-qr-codes-for-printed-marketing-materials\" style=\"font-size:28px\"><span class=\"ez-toc-section\" id=\"Steps_for_Creating_QR_Codes_for_Printed_Marketing_Materials\"><\/span><span style=\"color: #8562ac;\"><b>Steps for Creating QR Codes for Printed Marketing Materials<\/b><\/span><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p><span style=\"font-weight: 400;\">Let&#8217;s assume you want to create a QR code for your printed marketing materials:<\/span><\/p>\n\n\n\n<ol class=\"wp-block-list\">\n<li><span style=\"font-weight: 400;\">First, go to <a aria-label=\" (opens in a new tab)\" href=\"https:\/\/www.qrstuff.com\/?type=websiteurl\" target=\"_blank\" rel=\"noreferrer noopener\">https:\/\/www.qrstuff.com\/?type=websiteurl<\/a>&nbsp;and have the \u201cWebsite URL\u201d data type&nbsp;<strong>pre-selected<\/strong> from the Data Type section. <a href=\"https:\/\/qrstuff.com\/blog\/wp-content\/uploads\/2021\/12\/Website-E-3.png\"><img loading=\"lazy\" decoding=\"async\" width=\"580\" height=\"305\" class=\"alignnone size-full wp-image-8189\" src=\"https:\/\/qrstuff.com\/blog\/wp-content\/uploads\/2021\/12\/Website-E-3.png\" alt=\"qrstuff.com website QR code\" srcset=\"https:\/\/www.qrstuff.com\/blog\/wp-content\/uploads\/2021\/12\/Website-E-3.png 580w, https:\/\/www.qrstuff.com\/blog\/wp-content\/uploads\/2021\/12\/Website-E-3-300x158.png 300w\" sizes=\"(max-width: 580px) 100vw, 580px\" \/><\/a><\/span><\/li>\n\n\n\n<li><span style=\"font-weight: 400;\">In the content section, paste the URL of your landing page into the required field. <a href=\"https:\/\/qrstuff.com\/blog\/wp-content\/uploads\/2021\/12\/qrstuff.com-content-for-website-QR-code-4.png\"><img loading=\"lazy\" decoding=\"async\" width=\"580\" height=\"383\" class=\"alignnone size-full wp-image-8186\" src=\"https:\/\/qrstuff.com\/blog\/wp-content\/uploads\/2021\/12\/qrstuff.com-content-for-website-QR-code-4.png\" alt=\"qrstuff.com content for website QR code\" srcset=\"https:\/\/www.qrstuff.com\/blog\/wp-content\/uploads\/2021\/12\/qrstuff.com-content-for-website-QR-code-4.png 580w, https:\/\/www.qrstuff.com\/blog\/wp-content\/uploads\/2021\/12\/qrstuff.com-content-for-website-QR-code-4-300x198.png 300w\" sizes=\"(max-width: 580px) 100vw, 580px\" \/><\/a><\/span><\/li>\n\n\n\n<li><span style=\"font-weight: 400;\">Once you&#8217;re done with the adjustments, wait for the QR code generator to finish processing. After that, you can then save your QR code and add it to your printed materials.<a href=\"https:\/\/qrstuff.com\/blog\/wp-content\/uploads\/2021\/12\/qrstuff.com-download-website-QR-code-4.png\"><img loading=\"lazy\" decoding=\"async\" width=\"350\" height=\"265\" class=\"alignnone size-full wp-image-8187\" src=\"https:\/\/qrstuff.com\/blog\/wp-content\/uploads\/2021\/12\/qrstuff.com-download-website-QR-code-4.png\" alt=\"qrstuff.com download QR code\" srcset=\"https:\/\/www.qrstuff.com\/blog\/wp-content\/uploads\/2021\/12\/qrstuff.com-download-website-QR-code-4.png 350w, https:\/\/www.qrstuff.com\/blog\/wp-content\/uploads\/2021\/12\/qrstuff.com-download-website-QR-code-4-300x227.png 300w\" sizes=\"(max-width: 350px) 100vw, 350px\" \/><\/a><\/span><\/li>\n<\/ol>\n\n\n\n<p><span style=\"font-weight: 400;\">You can also do the same step if you want to share something on the packaging of your products. You just need to add the QR code to the design of your packaging.&nbsp;<\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">In case you want to customize the appearance of your QR code to match the design of your product packaging, you can use our styling section. This feature along with the QR code analytic is fully available to paid users.<\/span><\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-make-it-a-bit-fancy\"><span class=\"ez-toc-section\" id=\"Make_It_a_Bit_Fancy\"><\/span><span style=\"color: #8562ac;\"><strong>Make It a Bit Fancy<\/strong><\/span><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"alignright\"><a href=\"https:\/\/qrstuff.com\/blog\/wp-content\/uploads\/2021\/12\/qrcode.62901376-E-3.png\"><img loading=\"lazy\" decoding=\"async\" width=\"150\" height=\"150\" src=\"https:\/\/qrstuff.com\/blog\/wp-content\/uploads\/2021\/12\/qrcode.62901376-E-3.png\" alt=\"\" class=\"wp-image-8185\" srcset=\"https:\/\/www.qrstuff.com\/blog\/wp-content\/uploads\/2021\/12\/qrcode.62901376-E-3.png 150w, https:\/\/www.qrstuff.com\/blog\/wp-content\/uploads\/2021\/12\/qrcode.62901376-E-3-144x144.png 144w\" sizes=\"(max-width: 150px) 100vw, 150px\" \/><\/a><\/figure><\/div>\n\n\n<p>While free users can change the foreground colour of their QR code, paid subscribers have the ability to also change the appearance of QR code image and embed a logo or image in the centre of it. Just use the steps outlined above to create your&nbsp; QR code, and then, before you download your finished QR code, click the \u201cStyle Your QR Code\u201d button to change its appearance.<\/p>\n\n\n\n<p>To the right is an example that shows what could be done to the QR code created above using our QR Code Styling feature. Our styling interface allows you to make your QR code more visually distinctive and, by embedding a suitable image, perhaps more intuitive as well.<\/p>\n\n\n\n<p>Our previous post on\u00a0<a href=\"https:\/\/www.qrstuff.com\/en-gb\/blog\/qr-code-how-to\/styling-your-qr-code\/\">QR Code Styling<\/a> gives you more information about how to use this feature.<\/p>\n\n\n\n<figure class=\"wp-block-image\"><a href=\"https:\/\/qrstuff.com\/blog\/wp-content\/uploads\/2021\/12\/qrstuff.com-style-your-QR-code-3.png\"><img loading=\"lazy\" decoding=\"async\" width=\"580\" height=\"478\" src=\"https:\/\/qrstuff.com\/blog\/wp-content\/uploads\/2021\/12\/qrstuff.com-style-your-QR-code-3.png\" alt=\"qrstuff.com\" class=\"wp-image-8188\" srcset=\"https:\/\/www.qrstuff.com\/blog\/wp-content\/uploads\/2021\/12\/qrstuff.com-style-your-QR-code-3.png 580w, https:\/\/www.qrstuff.com\/blog\/wp-content\/uploads\/2021\/12\/qrstuff.com-style-your-QR-code-3-300x247.png 300w\" sizes=\"(max-width: 580px) 100vw, 580px\" \/><\/a><\/figure>\n\n\n\n<p><span style=\"font-weight: 400;\">If you&#8217;re looking for a way to increase your sales and stand out from the competition, QR codes may be the answer. Contact us today to learn more about how we can help you get started!<\/span><\/p>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-subscribers-get-more-qr-stuff\"><span class=\"ez-toc-section\" id=\"Subscribers_Get_More_QR_Stuff\"><\/span><span style=\"color: #8562ac;\"><strong>Subscribers Get More QR Stuff!<\/strong><\/span><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Become a QR Stuff paid subscriber and get unlimited QR codes, unlimited scans, analytics, history reporting, editable dynamic QR codes, high resolution and vector QR code images, batch processing, password-protected QR codes, QR code styling and more, for one low subscription fee.<\/p>\n\n\n\n<p>Full subscriptions start from just $11.95 per month (lower monthly rates for longer periods).&nbsp;<a href=\"https:\/\/www.qrstuff.com\/sign-up\" target=\"_blank\" rel=\"noopener\">Subscribe now<\/a>. <a href=\"https:\/\/qrstuff.com\/blog\/wp-content\/uploads\/2021\/12\/Subscription-1.png\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-8095\" src=\"https:\/\/qrstuff.com\/blog\/wp-content\/uploads\/2021\/12\/Subscription-1.png\" alt=\"qrstuff.com subscribe\" width=\"580\" height=\"265\" srcset=\"https:\/\/www.qrstuff.com\/blog\/wp-content\/uploads\/2021\/12\/Subscription-1.png 580w, https:\/\/www.qrstuff.com\/blog\/wp-content\/uploads\/2021\/12\/Subscription-1-300x137.png 300w\" sizes=\"(max-width: 580px) 100vw, 580px\" \/><\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Would you like to use QR codes for marketing?&nbsp; QR codes are an interesting and under-utilized marketing tool that has a lot of potential for businesses of all sizes. By using QR codes, you can do the following:&nbsp; Here are the benefits of using QR codes for marketing: Marketers can target a specific audience QR [&hellip;]<\/p>\n","protected":false},"author":17,"featured_media":9684,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[775,746],"tags":[],"class_list":["post-10066","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-general","category-marketing"],"lang":"en-gb","translations":{"en-gb":10066,"en-us":8234},"pll_sync_post":[],"_links":{"self":[{"href":"https:\/\/www.qrstuff.com\/blog\/wp-json\/wp\/v2\/posts\/10066"}],"collection":[{"href":"https:\/\/www.qrstuff.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.qrstuff.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.qrstuff.com\/blog\/wp-json\/wp\/v2\/users\/17"}],"replies":[{"embeddable":true,"href":"https:\/\/www.qrstuff.com\/blog\/wp-json\/wp\/v2\/comments?post=10066"}],"version-history":[{"count":2,"href":"https:\/\/www.qrstuff.com\/blog\/wp-json\/wp\/v2\/posts\/10066\/revisions"}],"predecessor-version":[{"id":10348,"href":"https:\/\/www.qrstuff.com\/blog\/wp-json\/wp\/v2\/posts\/10066\/revisions\/10348"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.qrstuff.com\/blog\/wp-json\/wp\/v2\/media\/9684"}],"wp:attachment":[{"href":"https:\/\/www.qrstuff.com\/blog\/wp-json\/wp\/v2\/media?parent=10066"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.qrstuff.com\/blog\/wp-json\/wp\/v2\/categories?post=10066"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.qrstuff.com\/blog\/wp-json\/wp\/v2\/tags?post=10066"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}