{"id":10068,"date":"2025-07-01T01:14:44","date_gmt":"2025-06-30T15:14:44","guid":{"rendered":"https:\/\/www.qrstuff.com\/blog\/?p=10068"},"modified":"2025-07-01T01:14:45","modified_gmt":"2025-06-30T15:14:45","slug":"10-things-businesses-need-to-know-to-successfully-create-a-qr-code-campaign","status":"publish","type":"post","link":"https:\/\/www.qrstuff.com\/en-gb\/blog\/general\/10-things-businesses-need-to-know-to-successfully-create-a-qr-code-campaign\/","title":{"rendered":"10 Things Businesses Need To Know To Successfully Create A QR Code Campaign"},"content":{"rendered":"

\"10<\/a><\/p>\n

You can use QR (quick response) codes in a variety of different ways for your business. For instance, you can use it to store contact information, links to your site or social media accounts, or even special discounts or promotions. The way the code is used depends on the goals you have set for your business. Read on to learn 10 things that every business should know before they create a QR code campaign<\/span>.\u00a0<\/span><\/p>\n

<\/span>QR Code Campaign<\/span> Tip #1: Set a goal<\/span>\u00a0<\/b><\/span><\/span><\/h3>\n

The first step in creating a successful QR code marketing campaign<\/span> is setting a clear goal. Do you want to use the QR code as an incentive for new business? Or maybe you want to use it for branding purposes? Whatever your objective is, make sure it’s simple and actionable.<\/span><\/p>\n

<\/span>QR Code Campaign<\/span> Tip #2: Choose the right type of QR code<\/b><\/span><\/span><\/h3>\n

There are two types of QR codes: Dynamic and Static. A static code can only link to one destination and never changes \u2014 so once it’s published, it’s there to stay! On the other hand, a dynamic code looks the same but can link to multiple URLs. You can change its destination any time you want without having to re-print materials containing the code. For instance, if you plan on using a QR code for your business card, you may want to create a static code that links directly to your website. If you plan on using it for an ad campaign, use a dynamic code that links to your latest promotion or coupon.<\/span><\/p>\n

<\/span>QR Code Campaign<\/span> Tip #3:<\/b> Come up with a call to action<\/strong><\/span><\/span><\/h3>\n

The whole point of using a QR code is to direct users somewhere, so what is it that you want them to do? What action do you want them to take? Do you want them to visit your website, download your app, go to your store location or follow you on social media? Be clear with yourself about what you want people to do when scanning your QR code.<\/span><\/p>\n

<\/span>QR Code Campaign<\/span> Tip #4: <\/b>Choose the right QR code generator<\/strong><\/span><\/span><\/h3>\n

There are many free QR code generators out there, but they don\u2019t all do the same thing. Some only generate static codes, while others offer dynamic codes, analytics and more. It\u2019s important to choose the right one for your needs so you can be sure that it will work for your business.\u00a0<\/span><\/p>\n

<\/span>QR Code Campaign Tip #5: <\/b>Create a QR code that is easy to scan<\/strong><\/span><\/span><\/h3>\n

Mobile phone cameras are notoriously slow, and when people scan QR codes, they have to hold their phones steadily for several seconds. Any movement of the camera while it tries to read the code will make it impossible for the camera to read it. Mobile phones also have trouble with barcodes that are too small or too large, so you want to create a QR code that is in an optimal size range. This can be achieved by maintaining the right amount of white space in your QR code images.\u00a0<\/span><\/p>\n

<\/span>QR Code Campaign<\/span> Tip #6:<\/b> Use a QR code that redirects to a mobile-optimized<\/span> landing page<\/span><\/span><\/h3>\n

When you scan a QR code with your smartphone, you will be redirected to a URL. Use this opportunity to direct your customers to your company website.<\/span><\/p>\n

The landing page of the redirected URL must be optimized for mobile viewing. If the landing page looks terrible on a smartphone and requires lots of zooming and scrolling, there\u2019s no point in having customers scan your QR code in the first place.\u00a0<\/span><\/p>\n

<\/span>QR Code Campaign<\/span> Tip #7: Brand Your QR Code<\/b><\/span><\/span><\/h3>\n

Add your logo to the QR code and make sure it takes people to a page on your website that also has your logo on it. This will help build brand awareness for your company and increase customer engagement and trust in your products or services.<\/span><\/p>\n

<\/span>QR Code Campaign<\/span> Tip #8: Test Your Code In Advance<\/strong><\/span><\/span><\/h3>\n

Make sure your QR code works before it goes live by testing it with multiple devices and browsers. Make sure your destination loads quickly so users don\u2019t get frustrated while waiting for it to load. Even though there are now many ways for consumers to scan QR codes, don\u2019t forget about those who use older phones that require a third-party scanner app. Make sure that you test to see if the app can scan your code as well.<\/span><\/p>\n

<\/span>QR Code Campaign<\/span> Tip #9: Measure Your Success<\/strong><\/span><\/span><\/h3>\n

Before you launch your marketing campaign<\/span>, make sure you have a way of measuring its success. You should be able to track how many people scanned the code as well as how many people acted on it (i.e., redeemed a coupon). If you don\u2019t have a good way of measuring success, then you won\u2019t be able to tell if your campaign was successful and it will be difficult to improve upon in the future.<\/span><\/p>\n

<\/span>QR Code Campaign<\/span> Tip #10 Be Creative With Your Design\u00a0<\/strong><\/span><\/span><\/h3>\n

If you are putting the QR code on a flyer or other printed media, be sure to make the design eye-catching so that people will want to scan it and learn more about what you have to offer them.<\/span><\/p>\n

<\/span>Make It A Bit Fancy<\/strong><\/span><\/span><\/h3>\n

\"\"<\/a>Paid QR Stuff subscribers have access to more features and options for their QR code, including the Style section. This function allows you to change the layout and color of the QR code\u2019s different corners. A logo can also be included as part of the QR code.<\/p>\n

The image on the right shows how your event QR code may look after you\u2019ve styled it with various colors. Just make sure you test your event QR code before using it.<\/p>\n

Paid users can also choose the size, quality, file format, and amount of error correction of the QR code picture.<\/p>\n

\"qrstuff.com\"<\/a><\/p>\n

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<\/span>Subscribers Get More QR Stuff!<\/strong><\/span><\/span><\/h3>\n
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Become a QR Stuff paid subscriber and get unlimited QR codes, unlimited scans, analytics reporting, editable\u00a0dynamic QR codes<\/a>, high resolution, and vector QR code images,\u00a0batch processing<\/a>,\u00a0password-protected QR codes<\/a>,\u00a0QR code styling<\/a>,\u00a0QR code pausing and scheduling<\/a>, and more, for one low subscription fee.<\/p>\n

Full subscriptions start from just $11.95 for a 1-month subscription (lower monthly rates for longer periods).\u00a0Subscribe now<\/a>.\"\"<\/a><\/p>\n<\/div>\n<\/div>\n<\/div>\n\n\n

<\/p>\n","protected":false},"excerpt":{"rendered":"

You can use QR (quick response) codes in a variety of different ways for your business. For instance, you can use it to store contact information, links to your site or social media accounts, or even special discounts or promotions. The way the code is used depends on the goals you have set for your […]<\/p>\n","protected":false},"author":17,"featured_media":8681,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[775],"tags":[],"class_list":["post-10068","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-general"],"lang":"en-gb","translations":{"en-gb":10068,"en-us":8680},"pll_sync_post":[],"_links":{"self":[{"href":"https:\/\/www.qrstuff.com\/blog\/wp-json\/wp\/v2\/posts\/10068"}],"collection":[{"href":"https:\/\/www.qrstuff.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.qrstuff.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.qrstuff.com\/blog\/wp-json\/wp\/v2\/users\/17"}],"replies":[{"embeddable":true,"href":"https:\/\/www.qrstuff.com\/blog\/wp-json\/wp\/v2\/comments?post=10068"}],"version-history":[{"count":1,"href":"https:\/\/www.qrstuff.com\/blog\/wp-json\/wp\/v2\/posts\/10068\/revisions"}],"predecessor-version":[{"id":10076,"href":"https:\/\/www.qrstuff.com\/blog\/wp-json\/wp\/v2\/posts\/10068\/revisions\/10076"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.qrstuff.com\/blog\/wp-json\/wp\/v2\/media\/8681"}],"wp:attachment":[{"href":"https:\/\/www.qrstuff.com\/blog\/wp-json\/wp\/v2\/media?parent=10068"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.qrstuff.com\/blog\/wp-json\/wp\/v2\/categories?post=10068"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.qrstuff.com\/blog\/wp-json\/wp\/v2\/tags?post=10068"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}