{
  "title": "Deep-page use cases across 2025 samples",
  "description": "Share of deep-page use cases in Jan/Apr/Jul/Oct 10k samples.",
  "source": "Fixed monthly 10k samples; deep-page classifier v1 (domain rules + gov TLD + content-type pre-checks).",
  "rows": [
    {
      "deep_page_use_case": "account_verification_reward_or_promo",
      "2025_01_rows": 17,
      "2025_01_share": 0.0035,
      "2025_04_rows": 19,
      "2025_04_share": 0.003506,
      "2025_07_rows": 15,
      "2025_07_share": 0.002763,
      "2025_10_rows": 57,
      "2025_10_share": 0.009315
    },
    {
      "deep_page_use_case": "document_file_or_resource",
      "2025_01_rows": 544,
      "2025_01_share": 0.112003,
      "2025_04_rows": 752,
      "2025_04_share": 0.138771,
      "2025_07_rows": 665,
      "2025_07_share": 0.122513,
      "2025_10_rows": 684,
      "2025_10_share": 0.111783
    },
    {
      "deep_page_use_case": "education_training_or_public_service",
      "2025_01_rows": 128,
      "2025_01_share": 0.026354,
      "2025_04_rows": 114,
      "2025_04_share": 0.021037,
      "2025_07_rows": 64,
      "2025_07_share": 0.011791,
      "2025_10_rows": 112,
      "2025_10_share": 0.018304
    },
    {
      "deep_page_use_case": "event_programme_or_ticketing",
      "2025_01_rows": 165,
      "2025_01_share": 0.033972,
      "2025_04_rows": 162,
      "2025_04_share": 0.029895,
      "2025_07_rows": 206,
      "2025_07_share": 0.037951,
      "2025_10_rows": 161,
      "2025_10_share": 0.026311
    },
    {
      "deep_page_use_case": "form_survey_or_lead_capture",
      "2025_01_rows": 366,
      "2025_01_share": 0.075355,
      "2025_04_rows": 472,
      "2025_04_share": 0.087101,
      "2025_07_rows": 521,
      "2025_07_share": 0.095984,
      "2025_10_rows": 672,
      "2025_10_share": 0.109822
    },
    {
      "deep_page_use_case": "map_location_or_local_search",
      "2025_01_rows": 568,
      "2025_01_share": 0.116945,
      "2025_04_rows": 467,
      "2025_04_share": 0.086178,
      "2025_07_rows": 467,
      "2025_07_share": 0.086035,
      "2025_10_rows": 399,
      "2025_10_share": 0.065207
    },
    {
      "deep_page_use_case": "menu_hospitality_or_food",
      "2025_01_rows": 18,
      "2025_01_share": 0.003706,
      "2025_04_rows": 28,
      "2025_04_share": 0.005167,
      "2025_07_rows": 43,
      "2025_07_share": 0.007922,
      "2025_10_rows": 41,
      "2025_10_share": 0.0067
    },
    {
      "deep_page_use_case": "product_service_or_ecommerce",
      "2025_01_rows": 167,
      "2025_01_share": 0.034383,
      "2025_04_rows": 79,
      "2025_04_share": 0.014578,
      "2025_07_rows": 237,
      "2025_07_share": 0.043662,
      "2025_10_rows": 136,
      "2025_10_share": 0.022226
    },
    {
      "deep_page_use_case": "real_estate_tour_or_floorplan",
      "2025_01_rows": 598,
      "2025_01_share": 0.123121,
      "2025_04_rows": 22,
      "2025_04_share": 0.00406,
      "2025_07_rows": 38,
      "2025_07_share": 0.007001,
      "2025_10_rows": 27,
      "2025_10_share": 0.004412
    },
    {
      "deep_page_use_case": "social_profile_or_messaging",
      "2025_01_rows": 369,
      "2025_01_share": 0.075973,
      "2025_04_rows": 462,
      "2025_04_share": 0.085256,
      "2025_07_rows": 404,
      "2025_07_share": 0.074429,
      "2025_10_rows": 425,
      "2025_10_share": 0.069456
    },
    {
      "deep_page_use_case": "specific_website_page_other",
      "2025_01_rows": 1395,
      "2025_01_share": 0.287214,
      "2025_04_rows": 2139,
      "2025_04_share": 0.394722,
      "2025_07_rows": 2197,
      "2025_07_share": 0.404753,
      "2025_10_rows": 2867,
      "2025_10_share": 0.468541
    },
    {
      "deep_page_use_case": "video_media_or_audio",
      "2025_01_rows": 522,
      "2025_01_share": 0.107474,
      "2025_04_rows": 703,
      "2025_04_share": 0.129729,
      "2025_07_rows": 571,
      "2025_07_share": 0.105195,
      "2025_10_rows": 538,
      "2025_10_share": 0.087923
    }
  ]
}