{
  "title": "External QR destination volumes (2025 quarterly samples)",
  "description": "Two-level hierarchy of external QR destination volumes for a treemap: page shape, then deep-page use-case categories. Counts are exact row counts within the combined 2025 Jan/Apr/Jul/Oct 10k destination samples (n=26,808 external destinations after excluding QRStuff-hosted/proxy URLs). Sample counts, not platform-wide totals.",
  "source": "Fixed quarterly 10k destination samples (Jan/Apr/Jul/Oct 2025); destination classifier v0 page shapes + deep-page classifier v1 use cases; excludes QRStuff-hosted/proxy destinations. Same classified rows that back deep_page_use_case_period_comparison_2025.json.",
  "period": "2025 (Jan/Apr/Jul/Oct quarterly samples)",
  "sample_size": 26808,
  "generated_at": "2026-06-12T19:45:59Z",
  "tree": {
    "name": "External QR destinations",
    "value": 26808,
    "children": [
      {
        "key": "deep_page",
        "name": "Deep page",
        "value": 21823,
        "share": 0.814048,
        "children": [
          {
            "key": "specific_website_page_other",
            "name": "Specific page (other)",
            "value": 8598,
            "share": 0.320725,
            "share_of_deep_pages": 0.393988
          },
          {
            "key": "document_file_or_resource",
            "name": "Documents & files",
            "value": 2645,
            "share": 0.098665,
            "share_of_deep_pages": 0.121202
          },
          {
            "key": "video_media_or_audio",
            "name": "Video & media",
            "value": 2334,
            "share": 0.087064,
            "share_of_deep_pages": 0.106951
          },
          {
            "key": "form_survey_or_lead_capture",
            "name": "Forms & lead capture",
            "value": 2031,
            "share": 0.075761,
            "share_of_deep_pages": 0.093067
          },
          {
            "key": "map_location_or_local_search",
            "name": "Maps & location",
            "value": 1901,
            "share": 0.070912,
            "share_of_deep_pages": 0.08711
          },
          {
            "key": "social_profile_or_messaging",
            "name": "Social & messaging",
            "value": 1660,
            "share": 0.061922,
            "share_of_deep_pages": 0.076067
          },
          {
            "key": "event_programme_or_ticketing",
            "name": "Events & ticketing",
            "value": 694,
            "share": 0.025888,
            "share_of_deep_pages": 0.031801
          },
          {
            "key": "real_estate_tour_or_floorplan",
            "name": "Real estate tours",
            "value": 685,
            "share": 0.025552,
            "share_of_deep_pages": 0.031389
          },
          {
            "key": "product_service_or_ecommerce",
            "name": "Products & e-commerce",
            "value": 619,
            "share": 0.02309,
            "share_of_deep_pages": 0.028365
          },
          {
            "key": "education_training_or_public_service",
            "name": "Education & public service",
            "value": 418,
            "share": 0.015592,
            "share_of_deep_pages": 0.019154
          },
          {
            "key": "menu_hospitality_or_food",
            "name": "Menus & hospitality",
            "value": 130,
            "share": 0.004849,
            "share_of_deep_pages": 0.005957
          },
          {
            "key": "account_verification_reward_or_promo",
            "name": "Verification & promos",
            "value": 108,
            "share": 0.004029,
            "share_of_deep_pages": 0.004949
          }
        ]
      },
      {
        "key": "homepage",
        "name": "Homepage",
        "value": 3716,
        "share": 0.138615
      },
      {
        "key": "direct_file",
        "name": "Direct file",
        "value": 898,
        "share": 0.033497
      },
      {
        "key": "product_or_shop_page",
        "name": "Product or shop page",
        "value": 371,
        "share": 0.013839
      }
    ]
  }
}