{
  "description": "Regional share of dynamic QR scans for full-year 2025 (101,880,546 geolocated scans). Region mapping is the same editorial macro-region scheme as the 2024 census.",
  "rows": [
    {
      "countries": 5,
      "rank": 1,
      "region": "North America",
      "scans": 39474709,
      "share": 0.387461
    },
    {
      "countries": 52,
      "rank": 2,
      "region": "Asia-Pacific",
      "scans": 28750213,
      "share": 0.282195
    },
    {
      "countries": 50,
      "rank": 3,
      "region": "Europe",
      "scans": 21417466,
      "share": 0.210221
    },
    {
      "countries": 21,
      "rank": 4,
      "region": "Middle East & North Africa",
      "scans": 7197006,
      "share": 0.070642
    },
    {
      "countries": 49,
      "rank": 5,
      "region": "Latin America & Caribbean",
      "scans": 4362379,
      "share": 0.042819
    },
    {
      "countries": 49,
      "rank": 6,
      "region": "Sub-Saharan Africa",
      "scans": 672375,
      "share": 0.0066
    },
    {
      "countries": 13,
      "rank": 7,
      "region": "Other/Unknown",
      "scans": 6398,
      "share": 6.3e-05
    }
  ],
  "source": "shorturl_log bi-weekly chunked extract; aggregate scans only, no URLs/clients/account IDs. No Visualead exclusion applied (cohort is <0.01% of total scans). Region labels follow the report's editorial macro-region scheme. Extracted via 27 bi-weekly 14-day chunks (2025-01-01 to 2026-01-01).",
  "title": "Dynamic QR scans by world region (full year 2025)",
  "total_scans": 101880546,
  "window": "Full year 2025 (bi-weekly chunked extract from shorturl_log)"
}