QR Code on TV: The Modern Advertising

A QR code on a TV screen is a powerful tool that bridges the gap between broadcast content and interactive digital experiences. By displaying a QR code on TV, broadcasters, advertisers, and content creators can instantly connect with their audience. This technology allows millions of viewers to scan the QR code with their smartphones, transforming a passive viewing experience into an active and engaging one.

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QR Code on TV: The Modern Advertising

Benefits of Using QR Codes on TV

Instant Viewer Engagement: A QR code in a TV ad provides a direct and immediate call to action. Viewers can scan the code to visit a website, download an app, or enter a contest without having to remember a URL or search for a brand online.
Measurable Ad Performance: Unlike traditional TV ads, codes on TV are trackable. By using a dynamic QR code, you can measure the exact number of scans, providing clear data on your ad campaign's reach and effectiveness.
Enhanced Content Experience: Broadcasters can use QR codes to offer supplementary content. During a show, a code on TV can link to behind-the-scenes footage, cast interviews, or interactive polls, creating a richer experience for the audience.
Drive Direct Sales: Displaying a QR code on TV during a commercial or a shopping channel segment allows viewers to instantly purchase a product. The code can lead directly to a product page, streamlining the path from interest to purchase.

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Use Cases for TV QR Codes

Interactive TV Commercials

This is one of the most popular use cases. During a TV ad, a QR code can be displayed, prompting viewers to "Scan the QR code for 20% off!" or "Scan to learn more." This creates an immediate and interactive response mechanism.

Interactive TV Commercials

Live Broadcasts and News Segments

During a live broadcast, a QR code can be used to engage viewers in real-time. It can link to live polls, donation pages for a telethon, or additional resources related to the news segment being discussed.

Live Broadcasts and News Segments

Show Promotions and Contests

Content creators can use QR codes at the end of a show to link to contests, exclusive content, or social media pages. This is a great way to keep viewers engaged with the show even after the episode has ended.

Show Promotions and Contests

How to Create a QR Code for a TV Screen

It's easy to create a QR code for your broadcast needs.

Step 1: Select the Right QR Code Type

Choose 'URL' type to link to your product's special offer landing page

Step 1: Select the Right QR Code Type

Step 2: Enter Your Content or URL

Paste the link to your website, app download page, or special offer landing page into the generator.

Step 2: Enter Your Content or URL

Step 3: Design for Maximum Clarity

For a QR code on a TV screen, clarity is key. Use a simple, high-contrast design (black and white is best) and avoid complex logos in the center that might reduce scannability from a distance.

Step 3: Design for Maximum Clarity

Step 4: Download in High Resolution

Download your finished QR code in a high-resolution format like PNG or SVG. This will ensure it looks crisp and clear on any TV screen. Always use a dynamic QR code to track scan analytics and update the link if needed.

Step 4: Download in High Resolution

Best Practices for TV QR Codes

Keep it on Screen Long Enough: Display the QR code for at least 10-15 seconds to give viewers enough time to notice it, get their phones, and scan the code on TV.
Size and Placement: The QR code must be large enough to be easily scanned from a typical viewing distance (e.g., across a living room). Place it in a corner of the screen where it doesn't obstruct key content.
Provide a Clear Call-to-Action: Always include a clear instruction next to the QR code, such as "Scan to Shop Now" or "Scan to Enter."
Mobile-Optimized Landing Page: The destination page must be mobile-friendly, load instantly, and be easy to navigate. The transition from the TV to the phone should be seamless.

Frequently Asked Questions

For some basic QR code needs, you can use our free generator. However, certain advanced features, like creating TV QR codes or embedding dynamic content, require a subscription.

A subscription unlocks advanced features tailored to TV, including dynamic QR codes that allow real-time updates, detailed scan analytics to track customer engagement, and customization tools to align QR codes with your branding. These features help improve efficiency, enhance customer experiences, and strengthen your business's overall impact. See the full list of features associated with each subscription here.

You can reach out to us at support@qrstuff.com for assistance. Free users receive email support with responses typically provided within 12–24 hours. Subscribers enjoy priority support via email, phone, or live chat for faster resolutions. To help us assist you efficiently, please include your account details, QR code ID, and a brief description of the issue when contacting support.

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