QR Code on TV: The Modern Advertising

QR Codes on TV

Connect TV viewers to offers, polls, and landing pages in real time.

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A QR code on a TV screen is a powerful tool that bridges the gap between broadcast content and interactive digital experiences. By displaying a QR code on TV, broadcasters, advertisers, and content creators can instantly connect with their audience. This technology allows millions of viewers to scan the QR code with their smartphones, transforming a passive viewing experience into an active and engaging one.

Benefits of Using QR Codes on TV

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Instant Viewer Engagement: A QR code in a TV ad provides a direct and immediate call to action. Viewers can scan the code to visit a website, download an app, or enter a contest without having to remember a URL or search for a brand online.

Measurable Ad Performance: Unlike traditional TV ads, codes on TV are trackable. By using a dynamic QR code, you can measure the exact number of scans, providing clear data on your ad campaign's reach and effectiveness.

Enhanced Content Experience: Broadcasters can use QR codes to offer supplementary content. During a show, a code on TV can link to behind-the-scenes footage, cast interviews, or interactive polls, creating a richer experience for the audience.

Drive Direct Sales: Displaying a QR code on TV during a commercial or a shopping channel segment allows viewers to instantly purchase a product. The code can lead directly to a product page, streamlining the path from interest to purchase.

Use Cases for TV QR Codes

Interactive TV Commercials

This is one of the most popular use cases. During a TV ad, a QR code can be displayed, prompting viewers to "Scan the QR code for 20% off!" or "Scan to learn more." This creates an immediate and interactive response mechanism.

Live Broadcasts and News Segments

During a live broadcast, a QR code can be used to engage viewers in real-time. It can link to live polls, donation pages for a telethon, or additional resources related to the news segment being discussed.

Show Promotions and Contests

Content creators can use QR codes at the end of a show to link to contests, exclusive content, or social media pages. This is a great way to keep viewers engaged with the show even after the episode has ended.

How to Create a QR Code for a TV Screen

It's easy to create a QR code for your broadcast needs.

Step 1: Select the Right QR Code Type

Choose 'URL' type to link to your product's special offer landing page

Step 2: Enter Your Content or URL

Paste the link to your website, app download page, or special offer landing page into the generator.

Step 3: Design for Maximum Clarity

For a QR code on a TV screen, clarity is key. Use a simple, high-contrast design (black and white is best) and avoid complex logos in the center that might reduce scannability from a distance.

Step 4: Download in High Resolution

Download your finished QR code in a high-resolution format like PNG or SVG. This will ensure it looks crisp and clear on any TV screen. Always use a dynamic QR code to track scan analytics and update the link if needed.

Track The Performance

Start tracking your QR code performance with our Dashboard solution

Best Practices for TV QR Codes

✓ Keep it on Screen Long Enough: Display the QR code for at least 10-15 seconds to give viewers enough time to notice it, get their phones, and scan the code on TV.

✓ Size and Placement: The QR code must be large enough to be easily scanned from a typical viewing distance (e.g., across a living room). Place it in a corner of the screen where it doesn't obstruct key content.

✓ Provide a Clear Call-to-Action: Always include a clear instruction next to the QR code, such as "Scan to Shop Now" or "Scan to Enter."

✓ Mobile-Optimized Landing Page: The destination page must be mobile-friendly, load instantly, and be easy to navigate. The transition from the TV to the phone should be seamless.